Help our Rhino Now, Namibia.
Private Rhino Owners, Custodians & Friends.
Our mission is to unite those who are actively involved in fighting for the conservation of white and black rhino populations in Namibia.
EU supports illegal rhino horn trade - September 2025 - click here to download the opinion piece by conservationist Alex Oelofse
Neo-colonial conservation politics are helping drive a species to extinction In a decision that will be remembered as one of the greatest failures of modern conservation, the European Union has once again chosen to block Namibia’s proposal to regulate rhino horn trade under the CITES convention. Behind the technical language and diplomatic phrasing lies a devastating truth: the EU’s decision strengthens illegal trade, protects the profits of criminal syndicates, and pushes Africa’s rhinos closer to extinction. This is not conservation. It’s hypocrisy.
Alex Oelofse, born and raised in Namibia, grew up with rhinos at his doorstep. He is a private rhino owner and black rhino custodian, and has been part of countless dehorning and rhino rescue operations across Namibia. Experiencing the devastating effects of poaching while keeping his own reserve safe and incurring all the costs - he believes we need change with immediate effect.
Rhino Momma Project.
The Rhino Momma Project is a non-profit organisation that’s made a significant impact in not only protecting our rhinos, but also growing the rhino population. Since purchasing our first rhino in August 2011, we’ve made it our mission to help save this magnificent species from extinction by breeding as many rhinos as possible, all in an effort to repopulate Namibia and Africa with rhinos.
Mount Etjo Rhino Trust.
Annette Oelofse was one of the first in Namibia to have raised an orphaned rhino in the early 1990s. More than 30 rhinos are alive today owing to her dedicated work. Apart from the rhino orphanage, Mount Etjo Safari Lodge invests heavily in the protection of its rhino populations against poachers. Not a single poaching event has taken place at Mount Etjo to date.
We believe that legalizing the trade in rhino horn may be our last resort, and our only option to save this species from extinction. Nothing else has worked.
John Hume has raised and protected rhinos for decades, but without any financial return, his efforts are not sustainable.
“Earth provides enough for every man’s need, but not every man’s greed.”
— Mahatma Ghandi